Analytics Providers Overview

Configure multiple analytics providers to send events simultaneously to GTM, Facebook Pixel, RudderStack, and custom platforms.

Configure analytics providers to send events to multiple platforms. The SDK supports Google Tag Manager, Direct GA4 integration, Facebook Pixel, RudderStack, and custom webhooks.

Provider Configuration

Enable multiple providers in your configuration:

window.nextConfig = {
  apiKey: 'your-api-key',
  storeName: 'my-store',  // Important for Facebook deduplication
  analytics: {
    enabled: true,
    mode: 'auto',
    providers: {
      gtm: { enabled: true },
      facebook: { enabled: true, settings: { pixelId: 'xxx' } },
      rudderstack: { enabled: true },
      custom: { enabled: true, settings: { endpoint: 'https://...' } }
    }
  }
};

Providers Comparison

Provider Independence

Each provider operates independently. If one provider fails or is temporarily unavailable:

• Other providers continue to receive and process events normally
• Failed requests do not block the event pipeline
• Your analytics data is safely distributed across multiple platforms
• No single point of failure exists

Using Multiple Providers

You can enable any combination of providers simultaneously:

All Providers

Enable all providers for data collection across multiple platforms:

analytics: {
  providers: {
    gtm: { enabled: true },
    facebook: { enabled: true, settings: { pixelId: 'YOUR_PIXEL_ID' } },
    rudderstack: { enabled: true },
    custom: { enabled: true, settings: { endpoint: 'https://your-api.com/events' } }
  }
}

Selective Providers

Choose only the providers you need:

analytics: {
  providers: {
    gtm: { enabled: true },
    facebook: { enabled: true, settings: { pixelId: 'YOUR_PIXEL_ID' } },
    rudderstack: { enabled: false },
    custom: { enabled: false }
  }
}

Provider Setup Guides

Next Steps

1. Choose which providers you need
2. Follow the provider-specific setup guide
3. Test event delivery in your development environment
4. Deploy to production